• bluegra
• 30 Jun, 2019

Retailers and Consumer Packaged Goods (CPG) suppliers have a co-dependent relationship. The retailer needs products to sell to customers; the suppliers need to be able to reach those customers. Each has its own specialisms, abilities, and infrastructure; each is good at what it does. Retailers want great products that happy customers will keep coming back for. Suppliers want the reach that the likes of Walmart and Amazon provide
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